In this mobile-first world, one must include YouTube in the marketing plan.

But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?

In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.

In this mobile-first world, one must include YouTube in the marketing plan.

But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?

In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.

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About Marketing with Vani

Hosted by award-winning marketeer Vani Dandia, who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett.

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