I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.

In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.

I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.

In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.

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About Marketing with Vani

Hosted by award-winning marketeer Vani Dandia, who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett.

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