In this episode of Founder Thesis, Akshay Datt speaks with Deep Bajaj, Founder of Sirona Hygiene. Sirona Hygiene is India’s leading feminine hygiene brand whose flagship product PeeBuddy is the country’s first female urination device, finding a mention in the Limca Book of Records.

Unafraid of taking risks, Deep forayed into the entrepreneurial world at a very young age. After trying his hand at various ventures, he found his calling on a road trip with friends in 2013. Sirona was launched to address the problems faced by women due to lack of access to clean, public toilets.

Today, this D2C brand, with its category-defining products, is disrupting the space of feminine hygiene. It has recently expanded into the female safety segment too.

Tune in to this episode to hear the resilient journey of Deep Bajaj and his vision behind building and scaling Sirona.

What you must not miss!

• The 1000 day principle
• Evolution of Sirona
• Customer acquisition strategy