The older you get, the more you realize the importance of a good sleep in making you more productive. There are numerous flaws in the traditional mattress markets such as overhead costs, inflation and material information. To solve these, Kabir Siddiq built the digital first brand – SleepyCat. His aim was to offer a premium ‘all-in-one mattress’ product with a direct ‘factory-to-consumer’ model. Listen on to this insightful conversation about starting up and scaling up.

What you must not miss:-

  • Learning consumer behavior.
  • Challenges faced.
  • Scaling up.

The older you get, the more you realize the importance of a good sleep in making you more productive. There are numerous flaws in the traditional mattress markets such as overhead costs, inflation and material information. To solve these, Kabir Siddiq built the digital first brand – SleepyCat. His aim was to offer a premium ‘all-in-one mattress’ product with a direct ‘factory-to-consumer’ model. Listen on to this insightful conversation about starting up and scaling up.

What you must not miss:-

  • Learning consumer behavior.
  • Challenges faced.
  • Scaling up.
Facebook
Twitter
LinkedIn
Pocket
Email

FEATURED GUESTS

Kabir Siddiq Founder & CEO, SleepyCat

About The Spotlight

At the Spotlight, we go behind the scenes and identify and highlight the upcoming disruptors from the startup space!

HOSTED BY

No data was found

EXPLORE MORE SHOWS

1598952294403
Upgrade With Nakul
Marketing Connect Podcast
Founder Thesis logo