The Moms Company was born out of a Mom’s desire to equip the Indian community of mothers with safe, natural, toxin-free products for their babies. A personal crisis led Malika Sadani to build the D2C brand that is today a leader in the Mom and baby care segment.

A passionate mother at heart, Malika Sadani is a banker turned entrepreneur and Mohit Sadani is a McKinsey Consultant turned entrepreneur. Over a short span of time, the couple has built a sharp brand that in Malika’s own words is “not another FMCG brand but a brand for the mother.”

In a candid conversation with Akshay Datt, the founder duo speaks about their journey, the genesis of The Moms Co, and the fundamentals of building a new age brand.

Don’t miss:-

  • Defining the brand book
  • Combining e-commerce & social media
  • Marketing strategy- shop-in-shop model inside hospitals
  • Shift to retail

The Moms Company was born out of a Mom’s desire to equip the Indian community of mothers with safe, natural, toxin-free products for their babies. A personal crisis led Malika Sadani to build the D2C brand that is today a leader in the Mom and baby care segment.

A passionate mother at heart, Malika Sadani is a banker turned entrepreneur and Mohit Sadani is a McKinsey Consultant turned entrepreneur. Over a short span of time, the couple has built a sharp brand that in Malika’s own words is “not another FMCG brand but a brand for the mother.”

In a candid conversation with Akshay Datt, the founder duo speaks about their journey, the genesis of The Moms Co, and the fundamentals of building a new age brand.

Don’t miss:-

  • Defining the brand book
  • Combining e-commerce & social media
  • Marketing strategy- shop-in-shop model inside hospitals
  • Shift to retail
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Malika Sadani and Mohit Sadani Founders, The Moms Co.

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Candid conversations with some of the most celebrated startup founders of our nation. On Founder Thesis we are on mission to uncover the secrets to building a Unicorn!

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