The Moms Company was born out of a Mom’s desire to equip the Indian community of mothers with safe, natural, toxin-free products for their babies. A personal crisis led Malika Sadani to build the D2C brand that is today a leader in the Mom and baby care segment.
A passionate mother at heart, Malika Sadani is a banker turned entrepreneur and Mohit Sadani is a McKinsey Consultant turned entrepreneur. Over a short span of time, the couple has built a sharp brand that in Malika’s own words is “not another FMCG brand but a brand for the mother.”
In a candid conversation with Akshay Datt, the founder duo speaks about their journey, the genesis of The Moms Co, and the fundamentals of building a new age brand.
Don’t miss:-
- Defining the brand book
- Combining e-commerce & social media
- Marketing strategy- shop-in-shop model inside hospitals
- Shift to retail
