Innerwear is no longer “andar ki baat”, it’s comfort ki baat. Helping modern women feel confident and complete in their skin is Clovia, one of India’s premier D2C lifestyle and personal care brands. Pankaj and Neha started Clovia more than a decade back, in an era when none of the enabling ecosystems around startups existed. Yet they built a successful business in a very capital-efficient way, using technology to scale fast. This episode is a masterclass on how to build an established brand in a sector that could be considered taboo by many.

Know about:-

  • Figuring out the whitespace
  • Building the supply chain
  • Outcomes of the planning function
  • Trial sales ratio

Innerwear is no longer “andar ki baat”, it’s comfort ki baat. Helping modern women feel confident and complete in their skin is Clovia, one of India’s premier D2C lifestyle and personal care brands. Pankaj and Neha started Clovia more than a decade back, in an era when none of the enabling ecosystems around startups existed. Yet they built a successful business in a very capital-efficient way, using technology to scale fast. This episode is a masterclass on how to build an established brand in a sector that could be considered taboo by many.

Know about:-

  • Figuring out the whitespace
  • Building the supply chain
  • Outcomes of the planning function
  • Trial sales ratio
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FEATURED GUESTS

Neha Kant and Pankaj Vermani Founders, Clovia

About Founder Thesis

Candid conversations with some of the most celebrated startup founders of our nation. On Founder Thesis we are on mission to uncover the secrets to building a Unicorn!

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