There are 2 ways to build a startup – one is through cash burn and the other is by bootstrapping it- the harder but sustainable way. This episode is a masterclass in building a startup the harder way.

Akshay Datt speaks with Neel Kothari who built iZooto, a push notification platform that touches the lives of billions consuming news on the Internet!

Know about:-

  • Concept of “owned audience marketing”
  • Customer retention & future engagement- personalizing messaging at scale
  • Making it contextual to the content
  • RSS feed integration & developing own content recommendation engine

There are 2 ways to build a startup – one is through cash burn and the other is by bootstrapping it- the harder but sustainable way. This episode is a masterclass in building a startup the harder way.

Akshay Datt speaks with Neel Kothari who built iZooto, a push notification platform that touches the lives of billions consuming news on the Internet!

Know about:-

  • Concept of “owned audience marketing”
  • Customer retention & future engagement- personalizing messaging at scale
  • Making it contextual to the content
  • RSS feed integration & developing own content recommendation engine
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FEATURED GUESTS

Neel Kothari Founder and CEO, iZooto

About Founder Thesis

Candid conversations with some of the most celebrated startup founders of our nation. On Founder Thesis we are on mission to uncover the secrets to building a Unicorn!

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