There are 2 ways to build a startup – one is through cash burn and the other is by bootstrapping it- the harder but sustainable way. This episode is a masterclass in building a startup the harder way.
Akshay Datt speaks with Neel Kothari who built iZooto, a push notification platform that touches the lives of billions consuming news on the Internet!
- Concept of “owned audience marketing”
- Customer retention & future engagement- personalizing messaging at scale
- Making it contextual to the content
- RSS feed integration & developing own content recommendation engine