With one of the world’s largest ageing populations, the eldercare market in India is estimated to be worth $5 billion. But still, a substantial chunk of this sector remains disintegrated and unorganised.  

In this edition of Founder Thesis, Akshay Datt talks with Vaibhav Tewari, Co-founder and CEO of Portea Medical. He is an alumnus of IIM Calcutta with more than two decades of experience in building new businesses across different industries.  

In India, many corporate hospitals provide top-class health care services but post-discharge care for patients was left an untrodden path. To address this gap, Portea Medical was started in 2013. It is a first-of-its-kind in providing affordable in-home medical services for patients, with a presence in over 30 cities across the country.  

Tune in to this episode to hear Vaibhav speak about how Portea is leading the home healthcare segment with its unique bouquet of services. 

What you must not miss! 

• Portea Medical’s go-to-market strategy.  
• Customer acquisition strategy. 
• Virtual engagement with patients. 
• Challenges faced by Portea.