What’s this buzz about Purpose Marketing?!

Is it really necessary for brands to stand for a good cause for society?

Listen on to understand why it is important for brands to sync purpose with the product offering rather than advocate something that merely sounds good to society.

What’s this buzz about Purpose Marketing?!

Is it really necessary for brands to stand for a good cause for society?

Listen on to understand why it is important for brands to sync purpose with the product offering rather than advocate something that merely sounds good to society.

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About Marketing with Vani

Hosted by award-winning marketeer Vani Dandia, who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett.

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