In the past two years, there has been a drastic shift in consumer behaviour, courtesy of COVID! Users are now aware of what they are consuming and there is an increased inclination towards personal wellbeing and care.
In this episode of Founder Thesis, Akshay Datt speaks with Anurag Kedia, Co-founder, Pilgrim, who is on a journey to transform the global beauty market.
Anurag, an alumnus of IIT-B and IIM-A, is a veteran in the beauty and wellness industry. He started his entrepreneurial journey in 2007 with a day spa chain. Banking on the learnings and his 15+ years of experience, he started Pilgrim in 2020. It’s an all-natural D2C beauty brand that aims to bring global beauty trends to India.
Tune in to this episode to hear Anurag speak about how Pilgrim is decoding the world’s exotic beauty secrets and making them accessible to Indian consumers.
- Play on your unfair advantage.
- Coping during the COVID crisis.
- Plans to establish an omnichannel presence.