Rahul Mishra, Shemaroo Entertainment

In this episode, we speak with Rahul Mishra of Shemaroo Entertainment about how his team is revitalizing a decades-old brand!

And how they are expanding the business into a seemingly unrelated category like food! 


Saurabh:  Hey, this is the marketing connect podcast a show where we get up close and personal with some of the most celebrated marketeers in the country. We talk to them and discover new answers after all we are show for marketeers by marketeers, listen in. 

Our guest today is the Rahul Mishra from Shemaroo Entertainment. He talks to us about what does it take to write the description curve from the lens of an entertainment company.

Rahul:  Hii! Saurabh thank you for having me here today. So my name is Rahul Mishra I am the head of marketing and Communications Shemaroo Entertainment, it is a iconic media and entertainment company. It’s been there for about 57 years now and my role encompasses taking care of overall brand and marketing all the businesses which Shemaroo takes to Consumers and also in the B2B space. 

 Saurabh:  Do you want tell our listeners the four or five key verticals that you talk about that you work on. So we’re gonna mention consumer space on top of the vertical structure show. 

Rahul:  So actually Shemaroo Entertainment, you know, we have multiple businesses. If we take care of, you know, we have a we have at this point of time to satellite channels, which are running one is a Marathi Movie Channel and one is Hindi generated channel. So that’s a part of my role. We also have very popular OTT platform on called Shemaroo Me and marketing content marketing your running performance running getting in subscribers and joining ensuring the lower churn happens is something which I do on a day-to-day basis apart from that. We also run we also have recently entered into you know, something called as a devices business this way we sell pre-loaded content speakers in the market. So we developed plus Aboutt 2,000 details at this point of time. So managing that which is the retail marketing part of it. And of course it also comes with e-commerce those are two aspects for the devices business. And and then the fourth part of my role is Shemaroo actually is you know, for last over the last decade was essentially a B2B media organization. We still have a lot of interest in you know business to business revenues marketing the brand into various aspects of the business from syndication to you know, other other aspects of content is what I continuously do and coupled with all of that is the entire brand peace and calm piece which is the pr and sort of really don’t talk about what you’ve done. You know, it’s not really then Justice to that so that also is and that’s all the things I’ve been divided in in, you know within within shemarro as well. 

Saurabh:  take us through your journey, so from let’s say from delhi so tell us about that ? totally cool. Here’s to your journey from there on.

Rahul:  I can even step step step back, you know, if you want we’ll give you a good perspective. So I’ve actually had a very interesting journey and childhood everything as I would say, you know, I grew up in a defense background. My dad was in the Navy so, you know, I was born in Cochin. And you know eventually moving on to a new a new city every two years, you know, so so actually what it did is always exposed me to a lot of different cultures, you know, and that’s what I really like observing myself. You know, I love observing why people behave in a certain way what are the cultural cultural nuances happening? So that sort of fill my formative years and and post that I actually went on to do my Hotel Management from IHM Mumbai and you know, obviously, you know within Hotel Management I had had days when I wanted to be a chef then I had these I want to be a bartender and and bartending was something which was sort of very close to me till eventually. I I sort of started my first role which I took up was in sales and marketing for for leading Hotel chain at that point of time. It was called The Limited in Mumbai, but now it’s rebranded as a Hilton. So I did about two years of Hotel sales. Not much marketing. I would say. Because my role essentially was to drive revenues through contracts with logic operates and post that so I did that for about two years and I actually found hospitality industry to be a little limiting with the Outlook. I had towards life and that’s what I said. I’d do my MBA I joined IMI Delhi.

Saurabh:  So we father was in the Navy right? So you didnt had a pressure from your family could actually be in defense. That’s a very common theme that I see in friends that are you know from the Army Navy background. You don’t have those questions. 

Rahul:  No, we know honestly I didn’t have the pressure at all, you know, obviously, my my family would have liked if I would have taken up a defense profession, but it never sort of came from them in any way so very much so why I would I go to hotel management had no intent ideal man devoted management is actually so I think my parents were very okay with what I want to do and discover myself to that so I think that yeah that situation wasn’t there for me here.

 Saurabh:  so you did your graduation from Delhi University. 

Rahul:  So I did my MBA for IMI Delhi and I might typically recruitment from IMI the finance space and that’s something which I As you know is not sort of the space. I really really enjoy working on. I had left Hospitality to get into something which is more, you know gives me more creative freedom to work and do do things a different way as for importing getting a sense. That media was my calling during my MBA is and and that’s when I actually, you know interviewed for a role which is which is off campus and got to go to roll into company called World space satellite radio. We are going to be very interesting for me. I think is hired me because I love that concept. I actually was one of the few owners of world space radio before it was even launched in India, you know, I love music. So I had achieved purchase that product punch before so they hired me. They don’t know what to do with me. I love my passion about something and they were about to launch in a couple of months. They needed sort of for the teams and you know, I was there so I took on a very interesting role. I was actually looking at large volume revenue and brand Partnerships for World space. Okay, so that sort of opened up my new Journey post Hospitality where actually was talking to a lot of marketers about how do we you know bundle up or up with your offering? How do we go brand or do we use, you know in a co-market ourselves and you No, you together become a bigger brand a very important concept selling conversation is what I used to have I did that pretty well for about close to two years. And that’s when I moved on to soft about two years at World space the company was, you know had a very very promising product due to certain certain regulatory issues in the country, you know, the growth over space was limited whole Space Entertain You In The U.S. Works in cars as well. What it’s called is XM radio do in the u.s. 

Saurabh:  Is still said that you externals are there? 

Rahul:  Make some little serious X initial around in the U.S. are still around in the U.S.. Yeah, correct. And you would actually choose a car based on one Saturday. We are you getting is that strong will use to be not anymore because internet is sort of 

Saurabh:  Like I remember making the same amount of time around the time that I went to college. And once I pass out of my college world space before was one of the things that I wanted to buy expensive I do not recall the exact number but yeah. Super patient and look cool to have a time you need radio. There was no ads and you could have channels that you actually do. 

Rahul:  Yeah, I just just for the listeners. I’m not sure how many of them know about this with there was a stable subscription-based satellite radio, you know, I think subscription for radio didn’t exist back then hear of it now thanks to Spotify and some other platforms but back then radio essentially meant free, you know, and how can you make somebody pay for a radio and even on TV right attributable if I remember subscription was about a 180 bucks a month and you will get about 48 stations. Twenty-four hours a day playing one genre. So you have a station for Bob station for rock station Hindi classical station for we know different genres of music. So it was it wasn’t great tasting product. It was a great, you know, we had so many loyal users of that product is not even funny 

Saurabh:  For me 180 bucks is what is not too expensive but I think that the device was expensive as well. You had to buy a sudden device to be able to connect to Sattelite.

Rahul:   That’s correct. That’s it. We had a in India work spaced at a association with BPL and we still have BPL produce new speakers which were branded as will space and they were priced between I think about 2,000 to 6,000 rupees A Difference Maker ranges available for the idea the regular yeah, that was that was actually a tiny bit. There was a big Challenge and drawback for that product has value.

Saurabh:  I think it is music is important we do this time because they were the one to launch satellites. Those pieces and make a great network of the satellites and then you know and then create a service around it. Right and I don’t think good memories of school time coming back. 

Rahul:  No saurabh you pretty much know the product that you write. This is one of the few companies invested in that that level you are correct correct present fortunately the company eventually eventually worlds space now is shot by the way, so it wasn’t as tags listed company and because of its heavy investments in the Elegy itself and not able to grow the subscriber base to the to the required number of the stock prices can put a falling. So command is taken 2010. It’s when is when the company sort of liquidated itself and moved out of business in things. 

Saurabh:  I don’t recall all the things obviously because I was a consumer opinion. Everybody be honest, I think about it but never got but was increat about it. 

Rahul:  So yeah  A.R Rehman was the brand ambassador back then and you know, we are great streak. We for the for the two years I was there. I think I think the brand was sort of at a very good Peak and very very interesting conversations with you know, CMOs of big Brands is what I used to have size to really enjoy my time there as well. 

Saurabh:  so that would be great exposure for you? As an marketeer with 2 years in school are talking to CMOs will be enriching.

Rahul:  And you know when the music makes it very easy connect with people. Okay, so I was always passionate about music and just different genres as well. Okay, it’s not just limited to John by like and if you have a conversation with for a product like was space with a marketing manager or a bland head or something and you ask them what’s your space of music? And if you are really have an interest in that able to contribute your conversations go really smooth. Yeah. It doesn’t seem like work at all here. That is starting to happen. 

Saurabh:  And then after what you do when you move? Can you telI me 

Rahul:  Then I moved to BBC. I joined BBC. I joined BBC in Delhi where I spend but close to two years building the BBC’s to my role was in business development. Essentially. What I had to do was look at new avenues for BBC to be present in India. So like can we can we have a play in the FM radio space though news is not allowed. But is there a way we can offer other content of BBC on FM so I had a lot of I so that point of time we did a partnership with big FM radio one various smaller stations across the country where we would provide, you know, non-news Kern on current affair content to these stations to be placed above the Earth other aspects like and that’s when I entered the digital space as well. How can we do BBC.com RSS indication? You know, how do you silly kitty news feeds to other portals getting getting onto the Google platform? I’m talking about 2009-10 so the early days of internet in India as well in terms of usage of news Etc getting really busy on on mobile platforms back then all the operators and a Walled Garden so you could actually only have limited number of vas offerings made available through a particular platform. Now, it’s all open now, you can actually browse and go anywhere, but previously if you are if you are vodafone or a Aritel, I will customer you would actually be limited to the choices of media. 

I would offer you got it. So how do you get on there or you make a revenue model out of that except extra what I was doing and there for about two years and I moved to a marketing role within BBC to take care of BBC World Service for South Asia and I was marketing various language offerings for BBC. So I didn’t I did mine. So yeah, so I spent about eight years of BBC and then most most of my role was Was in marketing where I was actually taking care of BBC World News television channel for India South Asia actually and bbc.com which is which is a very popular website right now as well and and growing the language offerings of BBC across impacts obv operates in various languages like so Bengali for Bangladesh Urdu for Pakistan. Sri Lanka pacify Indonesia, so and then and this is between 2011 to 2015. When all these languages were historically radio Brands but converting into either television or digital brands. So I was already the entire transition working with a lot of my editorial colleagues across various regions and and a lot of business development team So trying to sort of grow the be We see in various parts of the world. So I would sort of essentially create the entire Central Branch structure for these teams to work on and Implement via. So that was my journey at BBC very interesting spend about good 8 years. And yeah, so and then I moved on to join a company which is a subsidiary of I comedy its called India caste media. It’s essentially leads the it’s represents y com interest out. India so while TV18 channels which they run a distributed by this joint venture company called India cast in India. So this distribution in another stream in media, which is which sort of I’m not I’m sure you probably are aware of it, but for listeners in place, I can just tell them 

Saurabh:  It’s the same company right that licenses the content for various Indian channels to Diaspora markets in the US Canada and etc right guys. We have a TV in a regional channel into New York. Wait for we are putting magnets that word india cast does if I’m not wrong. 

Rahul:  That’s right. That’s right. So India cast is it’s so it has two parts in your plays essentially two parts one is in the on the domestic front on the India front. You know, it distributes all these group channels about nothing but in 50 to 55 channels to Consumers through the distribution platforms available from DTH to cable, so that’s that’s the biggest chunk of the work it does. And also internationally it represents. So it makes colors to u.s. Master UK MTV India to US or similar set of channels those about 14 15 channels, which we did outside of India and in managing the entire panel including advertising sales to distribution and content is.

Saurabh:  Nice. 

Rahul:  So the reason why it was formed as a separate entity was because of the nuances is international markets needed and the expertise which is needed. So if you ask me my role in India cast it was mostly International tracing and I would actually the time I joined my role was sort of put together a marketing structure for because this channel were just being launched in or had launched but not sort of fully grown. How do we build our own identity in a very competitive International Market as well? So, you know, there are close to Fifteen twenty big channels being distributed to every part of the world right now from India. What makes colors distinct what? Makes you rishte a or a MTV India are distinct channel for consumers is what I used to work on and on the domestic front, you know ensuring that channel since more of B2B, you know big platforms like say Tata sky or an Aritel, where do they place the group companies channels? How are we promoting the group company channels to can do their consumers which are huge beams in a 20 million 30 million base of consumers. For watching in on the dollar Skybox, how do we tell them our new show coming on that on to their platform itself? So those salaries what I was building on

Saurabh:  So what is interesting to me is that you I have been in the media communication. We did in space for 10-15 years now and despite that even I do not know all the black boxes in exist without within the you know, the world example India cast. I was lucky to bump into somebody who worked at, you know in their past some five years ago and from What do you guys do? Even otherwise every but also have known so do you also touch upon some value talk about your experience, please touch upon some of these you don’t roles that people are not aware of like today if I want pass out from a B school and motivated media and you can get invent. The only who is that you don’t like everybody is hired for ads then, you know account management and stuff?

Rahul:  like that, but did you know essentially? So I keep it to a broadcast level right now. We’re going to one OTT platform because that’s a different all came altogether. Yeah, actually right there are two revenue streams for her for any broadcaster, which is one in subscription revenue and second is the ad sales revenue globally in in the in the western world are not globally in the Western World your subscription revenues account to buy 70 to 80% of your revenue and 30% 20% Is your ad sales revenue. In India, the split is almost half. Okay, 50% subscription 50% ad sales. But you know, we only hear of a sales mostly in our day-to-day lives that the channel is selling Sports except have but they seem people that are called media sales Executives. Yeah. Yeah. Yeah, but at the same universe existing of people who are actually driving Sometimes half or maybe more than half of the revenue from Distributing the channel itself got this but we never get to hear about them, you know to be fair that industry at some point of time wasn’t as evolved as it is right now. So imagine when you would say let’s let if I take you 15 years back or you can use back there were not a lot of dth players. They were unorganised cable operators who would offer Channel day you might take money from you and then this money Get passed on to various broadcasters who they were taking it. But there was no one accountability there was not there was no digital mechanisms to understand who are The Taking of channel to what is happening. What is the number? How much should we pay? How much do we receive? All that is sort of getting formula is or has got formulas in the last, you know, post post digitization phase which happened five years ago. So now the industry has become very formalized and you know, there are it’s like ad sales itself. You know, how people will go and pitch and get a you know get a Advertiser on board, but that’s just him doesn’t the distribution team will negotiate with these large platforms or SAS smaller platforms for a revenue basis the reach they have bases the content the channel is offering and build a scalable business. So it is a very interesting space and a lot of in the broadcast based. Also. I must add a lot of senior people at this point of time have had distribution experience. So so anybody is looking at a looking at a entry into the media space and specifically in sales. I think should evaluate both distribution and AD sales before taking a decision. Yeah. 

Saurabh:  So India cast happened in then us. Have you seen all those interesting markets consumer insight has anyways been your favorite subjects. You would probably use it there. So talk to me about I’m talking about some of the interesting case studies where in trying to sell a channel to somebody in UK or the us or something and you probably use the living inside this we want to talk about some case studies and Some interesting anecdotes some incidents of case studies in lesson.

Rahul:   Yeah, actually Lots, you know, so strangely some of these markets though. They are developed markets the in Indian or South Asian consumer. There is actually a sometimes five years behind the Indians in India. We have so their Outlook towards how they will receive content or look at Live or understand Family Values.

Don’t then what Indians really follow at this stage? Okay. Wow. Yeah, it’s actually two it was a sort of a revelation for me like like in parts of UK. You know shows with two extra marital Affair will not be appreciated by Indian sitting there like an interesting aspect is because they sitting away from the country their perception also about so the Indians with the Indians were probably visit India, Maybe. Once a year also the way they assume things which are happening in India is very different what India is actually going through so I can give an example. So we you know, everybody’s out of the show Bigg Boss. Yeah. So the reactions are fans on social media in India is very different from what the reaction of the fans and us or UK would do to a particular show which is being telecast the night before basis. So for example, if There’s been some sort of a scandal on that show the night before somebody like some tea and express their on the show how the Indians would appreciate or behave would be very different from How The Americans would do it. Some of them were shunned that some of Italy some of them will actually not looking positive like as well. So yeah, it’s very different consumer Behavior booties all the markets actually in the Middle East would behave differently from u.s. To the UK. So the the challenging part of the role at India cast lwas a how do How do you ensure that whatever content you’re putting out? And what are we communicating still holds the brand value, you know your channel has a certain brand attribute, but you also localized it to the flavor of that particular Market means it goes have to feel great. 

Saurabh:  I mean they have to look at the brand the same bite that they would look at it immediately that says?

Rahul:  That’s exactly that’s exactly why you know, I was actually hired for the role as well. You know, the idea was to make it look very very similar to what the Indian brand and was also hold for the channel but the communication might change I think of another example like in the Middle East if you go into outdoor, there are certain restrictions and rules about what women can wear in that particular image shoe. Okay. So in India when you do outdoor if you am sure you what we’ve all seen or the voting’s of the movies or shows there is a fair amount of freedom to play with that. Obviously. We also maintain certain self censorship and regulation of that. But imagine you take something from a very scandalous show and put it to them in a holding one in Dubai. That’s the one of Li right. It’s going to be it’s going to have either negative the college. Yeah, we’ll get regulatory issues and will be probably not be allowed to broadcast in the country anymore. So from smaller challenges to much larger growing the consumer and of sometimes consumers of these channels are not indians only they are probably either the locals or South Asians who also want to watch such channels. You need to you need to communicate to them as well. So that was a little layer challenge. We had at all times take care of. 

Saurabh:  So there is a friend of mine who’s in New York almost a stand-up comic and he performs in Hindi as in you know, a dozen For Whom the diaspora organs and he says the club’s he goes he goes to on any given moment more than 50% of people. There are non, you know Southeast Asians there their Spanish in their European Russians of and even a bit of Hindi they still liked the flavor and Vibrance of these comedian on this team so they come for that and then they don’t understand jack shit for that. So every person should tell me, you know suddenly from net BBC. We’re in trying to talk to consumers in Southeast Asian markets to going to India has been you know talking to almost every large Market that Indians are how did you know? What do you to learn those ones is because it is that after 10 years of working there. You’ll give you like a six-month battle period will learn the ropes and understand the consumer and then create communication. What did you do to learn those consumers and the Eager super fast. They do healthy kind of the commercial these What was your you know something? 

Rahul:  So yeah committing. Yeah, we did we did a lot of research in each of the markets. So I you know, I’m I’m not a I wish I could claim that. I know a lot of audience segmentation without even going there, but I don’t see why we had to do a lot of lot of Deep dive into consumer understanding there was a lot of data available in my role in India first all these markets which are developed. Have a very very robust measure. To place and you know, once you have data you have a good understanding of what is happening on with your audience what is happening with the competition and making analysis post that is very very easy. So a lot of dependence came from data second came from the commission research and third came from so obviously in terkoz’s offices everywhere in the world, not everywhere, but most major countries where we are running big distribution setups and as your setups like US and some of the people we employed in this company in the in the Viacom International offices were maybe second generation Indians or and a mixer. So here I am getting having conversations and bringing in his advances really help and I would also talk to me platforms as well. In other platforms are the best way to learn what people are watching. So for example in the u.s. One of the biggest platforms is dish, which is a big Squishing company in the U.S.. So having conversations with their teams as to what sort of consumers do they have what are the scene involving? What is it take on Indian content. A lot of lot of inputs is to come and wish to be very very handy for a student is to make our you know, either a promo strategy communication strategy are paid Spends in those markets. So yeah, so all all all depending on various factors and Lord lot on data to make things work. His face. So after India Cast what next after the concert is a short stint at startup called silly play. It was a start-up which was owned by Subodh mascara and Anita Das essentially a film studio. So with me I actually like to do a lot of experimentation at all stages. So I reason I left news is because I wanted to get a flavor about GCS. And that’s when I joined the icon group and poster. I wanted to get a flavor of what does it take to actually get into production and what’s happening in the digital space. Yeah, sustainably was a play between was trying to find a sweet spot between what digital consumers are looking at and what sort of films are being produced right now in the market Hollywood films in these rooms and It was a great concept. We’ve actually it was a full-fledged production house and I was heading in that business piece for them entire sort of works or the group business requirements, but we had to eventually shut down the company due to sudden, you know differences which emerged in the in the vision of the company and the promoters so that question and then that’s when I moved on to taking up a challenge action Shemaroo Entertainment. 

Saurabh:  So how many years have you been in ?

Rahul:  It’s being close to do enough one and two and half years now? Well, I joined them in November 17. So yeah, so it’s been a great great jorney here. 

Saurabh:  So what is it typical day like for you in office? Let’s say you just copy me from the time you wake up to the time you go back to sleep and a regular day like not the coronavirus impacted, you know modifying the attorney but a regular day in office what we like?

Rahul:  Sure. Sure. Yeah, so I’m looking firstly I enjoy my days. Okay, every time not Shemaroo ever as well. So my days have to be a lot of fun. It has to be exciting and busy so if I have to break it up for you, what do I do until the day? Let’s see. Let me put it as I went into five parts for now animals worst part of my day, which is which is the morning part where I sort of everyone kicks in and as it is at work, I’m not talking about the logged on period here so he’ll let’s go to the most people revolve around looking at certain dashboards of performance, you know, well, you know as I mentioned we run various businesses, so I will be looking at what it is performance, which could be from installs to subscribers to you know, the minister of usage we’ve had what sort of new markets that we’ve entered into followed by we have, you know, a business of selling products to retail was happening on that front. So essentially most more of what Being together in a dashboard together get a sense of what’s happened. That beaded all the television channel performance except Etc, but I don’t sort of limit to that actually plug it in with lot of appreciation for the teams. So I don’t do that alone. I actually bring in my director bodies into these these sort of forums and meeting which I do and I and I really like to start the day on a positive note. So mostly it would be a lot of appreciation for what people have done. I I actually always believed that every team member or every person Can perform as well as the next person there is no favoritism. I can actually want to bring in so I make it a very very fresh start in the next eight morning. That guy’s is what we’ve done is why the numbers are let’s let’s go on and then I’ll be see, you know, it’s a marketing role. So I have a lot of you know internal teams, which I have to sort of sit together and give a lot of approvals on either a creative or a calm space or something like that. That sort of is my second part of the day where i’m looking at a lot of approvals to be not because work has to continue. Yeah followed by obviously do take on some time in the day to meet, you know new partners of possible Partnerships. We should be looking at so there are it could range from Publishers who are trying to talk to Shemaroo for advertising on their platform to event companies Who coming up with new IP ideas to you know, any any new digital startup set up which gave each team can add value to what we have that sort of thing with are part of the day various business or business it’s you know, because of the multiple business I take care of from a marketing point of view and usually the last one of the day is actually most of mine pressure with the agencies. So the agencies we work with be Creative Media are typically agencies also do like to work slightly motivates motivating so that works. Well, yeah, so that’s that’s my day. Typically it’s it’s Mostly ends up with some discussion with the agency is before I close for the day. 

Saurabh:  Okay so a very quick question that a lot of people want us to ask to other people CMOS is is that you know, so what other business functions within the company, will you talk to make you note everybody assumes marketing will talk to one creative agency when digital agency and then we go back home happy but at your level and show you want of food, even though stakeholders of the complexity of the shareholders. So what are those key contacts? Even if you go to engage in the business in the county know so?

Rahul:  Yeah, I think I think we have a it’s a fair question. What you asked a lot of people think in the marketing world is limited just to take out the or communicate what the company has created and do it in the best way possible. You know, it’s creating getting very cool looking ad sports or doing we go photo shoots Etc, which is there which is which is there but it’s not it’s not Not the majority part of a marketing role. I think end of the day an organization exists to It’ll fulfill the commitment. It has to the board and it will range from whatever it is. Whatever the KP has organization has overall. It could be from revenue to growth to users to whatever so I think that understanding every marketer should have very very clearly firstly and to have that understanding if marketing doesn’t input into the business. More into the product. It’s going to be very difficult for the company to grow. So at least at shimer. Ooh, you know we are marketing is distorted image goes in communicates. We are essentially a team which is as essential as every business which exists so so we sit on from say annual operating plans to monthly Revenue projections to change in say a product or a Content. Peace Etc from the prompt. Genesis itself but we don’t go to coming to playing once everything is done. We input from scratch. Yes. Our speciality is as a team to communicate and you know to make And more and more consumers to look at a product or buy a product which is what we focus on but we don’t just do that only we take care of lot of other kpi’s along with the businesses because right because otherwise it will be zero two teams working in silos. We would not understand. Why we doing it what sort of investment should we do? What scale are we looking at to operate? So I think understanding of the business is more critical. I would say for a marketer communication. I feel you know, you have a lot of agencies who can help you and support you without actually being, you know, you can you as long as you are. You’ve got your objective, right the agency can come and fine-tune that for you but that understanding only comes if you understand the business well and have a have a say in the business he and so prettily imagine. You would have a new agency write a resume. Grow up

 Saurabh: So you want to get your aora you can find you a one? So, what are those two things? You want them before they even come for a pitch that you know be bleep, which we can give a browser and go to what would you expect them to read about know about before the me to make you know, what is important to you as a marketeer when you start a partnership? 

Rahul:  Ok I would love to make a claim that I don’t like to get all some pictures but a lot of times I don’t actually call for a pitch when I want to work with a company or an agency. I think what really really. Drives me to work or you know excites me to work with a partner or agencies is their level of excitement about the space the companies operating in speaks about Shemaroo operates in the space of a Bollywood content or say space of syndicating large volume of content creating Regional content is the partner sensibility matches that the agencies and City matches that all is it sometimes. Better than what I have work my teams. Have as a you know, and then they are callable. That’s when the excitement for me kicks in and we start working together. So essentially let me ask the question in different manner. I mean probably I didn’t get the question goes to you. Well, so if you were to Define Shemaroo , ooze customer gets a zumbathon is TV character segmentation got there. What do you who do you think is it is an ideal shimamu customer? Who do you Market? So Shemaroo essentially as a brand we we talk to people or as a brand is Indian. Okay, we are as busy as we can be and we have know we know we know we know we’re not pretending to be something we’re not we are busy. We love the Bollywood Masala sort of Labor content. So as a whole though the brand or company operates in various vertical businesses, which have different set of consumers overall as a brand we appeal to the set of Indian audiences who looking for that Masala experience. Okay. No, so imagine as I extreme opposite of Netflix’s out or what I would say because now we are talking to the mass mass the brick the big Indian higher than that 1% India, which is watching English content. And super is coming your way. So you imagine imagine you go to work each row after time for some Shemaroo and you need to take a different roles within the group or whatever. But before you go you need to hire a replacement for you, and this could be a person from your team or this could be an outsider. This could be a new person third party all together. 

Saurabh:  So what kind of skills would you want that person to have? 

Rahul:  It’s a very very interesting question because yeah, okay. I actually do think about it. Sometimes if you ask me it’s not something which you know sort of you get me but I didn’t I’m not sure of structured my thoughts. Oh, well, let me let me make an attempt to this. Yes. So as a leader, I do think of succession planning and you know, what kind of person should sort of come up and if I move to a next role who can sort of fill in and do this very very well. Something’s come to open the mind to me are I think we came out who is in a very very different phase all together, you know, 57 years, but the action we picked up in the last two and a half years the other level, you know, I joined the company and I sort of did the entire Rebrand to make the new imagery of the organization post that we’ve launched so many consumer facing businesses on the back of new entity which didn’t exist before so these are Uncharted territories for us and you know, the vision is very very big and strong, but I think the biggest point I would put here is someone who takes on the role has to be very very agile. But you cannot you have to be nimble footed you gon be making, you know plans which are cast in stone. You have to keep you know, so that I’ll model you have we just keep moving and changing as the environment changes in the organization or the consumers or the product or the business? That’s very very important Thinking Out of the Box second is the most important aspect. Back here because as I mentioned marketing is also trying to play a role here and the organization of creating certain businesses are helping and fine-tuning businesses. So, how can we help fine-tune a product? How can we help fine-tune an offering and that happens? Obviously, you have a research that can happen. But you need to think out of the box you need to think and had their courage to take that step. And so that’s very very important and but in the final thing I would say is somebody should be able to lean create things because I think we’ve been able to really really strong team of marketers achiever. Ooh, not that they were not great Market is before they work with me, but it was you know, the the the sort of the team which we put together which I put together is extremely extremely talented and committed and strong. So the whoever takes and takes on as a leader next. Should have the ability to you know, build great teams as well that this team continues to flourish we can do this one too. Is that they say are you talking to assume that man? I’ve done am be more decently school and ideas or to Campus and I’m pulling at the lower mid-management kind of, you know role in enhancing that you know, somebody like you who’s taken like 13-14 years to reach the top of the ladder. Really not just company publicly traded Okay, did you go to do you defend that you’ve reached that? I haven’t not everybody from I am I from your badge in the marketing function would be a Shemaroo just like okay. So what did you do different that allow you to reach this far? What did I do different actually and what we’ll what can I do? Let’s for example, if I’m five years experience. I know what can I do, you know become what you are. I think the ability to overcome and have a voice very very importantly what I feel, you know, and a lot of us either the mistake as well when I was in my early early years of my career, I would actually, you know have a certain thought and not put it out because I would I don’t want it. I don’t want to stand out. I didn’t want to be you know. More like cetera. I think somebody who has a courage to Put out what they feel what they think is right for the company or right for a doing are some art are sort of people. I really admire and that’s what I started doing much early on when I realize that I wasn’t doing that. So having an opinion is very very important. It may not it may not always be if you don’t want the yes man around you at all times is what I’m trying to say.So, how can you genuinely have an intent to help the company I and I? I get a lot of people talk about something called as work-life balance, you know, you should always do that. Yes, very very important. But sometimes when you’re when you’re so passionate about your work, you know, you you don’t really think that going to work is you know going to be channel is going to be paying homage to get up and go and I want to do this do this. I can’t do all this. So when you ask team You start performing very very well. And I think that’s that’s a cue which people should look at early on in the carrier. When am I feeling that what I’m doing right now seeming like a job to me. I think it’s time to look at some other career. It’s a nice Community find The Sweet Spot just go for it. I fortunately found my calling, you know, I love both media and marketing and I for my sweet spot and I built on it. I hope you change a lot of things. He’s in my career, you know from the way I would. And a lot of it comes to learning as well in I am I always believed you have to keep continuously learning to be a good leader to be able to lead very very strong teams. If you stop learning then I think that’s that’s the day you will stop doing as well. What is this a formal learning a formula is learning as well? Not like just reading papers, you know. Your skills are 

Saurabh: One more question is you just mentioned briefly that you launched Shemaroo. Ooh all over again. Once you came in like, you know, can you go?

You must have spoken to five or six agencies religious concept and then you would have become uncontacted and lost it. Then how you did it? 

Rahul:   Yeah, I have in my past before I joined Shemaroo launch shows two films to you know, launched channels and different territories, but never worked on a on a brand rehaul. So so for me, it was also very very interesting and and sort of challenging opportunity. So I think one thing I have to give to you know are Shemaroo me. When CEO which is viren and , I think. There is a very very clear about what the company should be. No, there’s no gray areas, you know in the mind and when I obviously when I met them I was told about what the role is and what you want to do with the organization Etc and how they want to build and why am I the Right fit and you know, I had like series of questions to ask is one of my longest. Interactions for a role I’ve ever done with you know in my life, but the clarity I got very help me what I did immediately after joining tomorrow was too. Not Brief agencies. Actually I said let me just take some time and speak to people who Shemaroo matters of what they think about Shemaroo . So essentially understanding what your partners are talking about you what your consumers are talking about you what your internal employees are talking about you I think about you social model for 800 people 800, you know many people strong organization. So when we started talking to various set of people from Partners to vendors to Consumers to and million consumers different segments as well Visions, which markets are you saying write it as they see if we can get guy but but yeah, but everybody had a different understanding it was like the elephant, you know, the blind elephant with environment where every were whatever path they touch through with if you talk to if I will go talk to a telecom operator, they will say I assumed I was a great  player him and they won’t they won’t know much about other issues murder does if you go and talk to us. And you my rules consuming devotional contain Shemaroo makes the best devotional content. It has so many aspects which are together he and and we started talking to agencies. And the first thing we want to do at your Maru was to change the way we appear. We just felt a team that was collectively agreed by the management that logo currently may not be something which is as appealing because it’s been 57 years and I want to change but the more I sort of got deeper in my role within a month. It’s not be logo. I think at least what do we do with the lowest one important? What do we communicate now? And and that’s when we had a series that’s when we had honestly as lot of pictures we can pan. We would also working with a very very well renowned in a consulting firm called liquid all headed by Ramesh shoe Thomas there so we call them our GT and he was already working with Shemaroo as a consultant guidance about the journey. Of healing itself. And so we would we would sort of discuss and double what we do what we do next. So I realize in the course of time that is not a design challenge what tomorrow’s facing right now. I think what we will after single design is equally more.

I’ve been serving for more liquid or headed by the Thomas there. So we’re going to margin tea and he was already working with Shemaroo as a consultant guiding she marked with the Journey of healing itself. And so we would we would sort of discuss and double what we do what we do next. So I realize in the course of time that is not a design challenge what tomorrow’s facing right now, I think what we will after signal design is equally more important and that’s when we file it with the use of pictures and we on-boarded. Ogilvy me to take on the Mandate for creating the new identity of Shemaroo. Ooh, okay, and that process itself is a very long process will take me like a long time to go to that. But yeah that took us that too because a good four month period to sort of create what we look and you know, what does our brand it was. What is the brand architecture the company has various various of Brands commemorated which didn’t have any attribution to the My all brand he said so so yeah, so the look while the look was being developed but we communicate about the organization including you know, what are the different sub brand another company, how can we use the new plan to launch various new businesses with the new businesses fit within the brand architecture lot of lot of work went on. I must thank you know our partners at that point of time. It will be and our PR agency with avian. We sort of Spend you know a lot of time thinking this through and obviously I had the support of you know, my my bosses to the entire process. So so don’t you know had some days it would seem like a coolant task but I think it all went very smoothly and then we were ready to sort of go out and communicate what we look like and feel like, you know, we ultimately. As I mentioned, you know, when you work with certain experts who know that space very well, like a part of Logo, you know enough assurance you get about what you’re doing, right, you know makes you sleep in the night as well because it’s yeah so that really helped and and yeah, so then there’s a challenge also came with everybody. So tomorrow is a publicly listed company but a lot of the top management is with the fam is held by the family as well. And some people are not part of the company as well. So how do you communicate that is what you want to change the company to? Yeah – Shemaroo was standing as entertainment in finite before but now you want to make him always in India Khush hua. That’s a tag line. 

Saurabh:  Yeah. I was going to ask you about that and so brilliant. 

Rahul:  Yeah. So, how do you how do you go about and do that and Clarity? So I made multiple decks for different stakeholders to make them understand. So every time I would present to a base you remember with an shouldn’t all are part of the family. I would actually understand where they’re coming from and and present the deck in that manner. I would actually rearrange certain content pieces on the flow user us to them the picture the bigger picture but what we’re trying to achieve and that works really well. I think the preparation we did to get buy-in and and after point everybody was in love with the way the colors of Shemaroo logo were coming out because we want it to be an Indian Masala entertainment brand and We didn’t want we don’t want the logo to we were sure that if somebody looks at the logo, they should have some reaction either you love it, which we hope everybody does or you have some oh, what is this like you knows anyway, what’s the sort of design so we want to achieve you want to stand out we wanted to make a make a mark and ignore him. So I think that’s where it is, right? Yeah. Yeah, I would I would But I’ve already tried it. So yeah, so that was journey end. It worked brilliantly then we had to get ready for launching our OTT platforms Shemaroome and that sort of you know was one of the first consumer offerings we took out after the brand was refreshed into the new entity. 

Saurabh:  So that is a tough question again, I do not know if this is relevant or not telling you this is not a Element question even even though you said that you are a mass Indian brand and very different from an Netflix Source from OTT player in India were fighting for the same pyrite and if the consumer has lesser temperature spend on entertainment during problem with, you know divided against all the OTT that comes that they have. 

Saurabh:  So this cluttered World wherein you have next immunity challenge coming up. How do you keep your Edge? What is the biggest challenge that you face are what you So thats the question?

Rahul:   No so I we I don’t see it that way. So I am actually I don’t really see that. You know, the pie is limited especially especially noted the you know, I think I think the pie is not even like 1-10 served right now. It’s a huge huge space and opportunity available for even 50 more grants to come in right now. Okay, but the idea is what is your brand talking about? So let’s that undefined a certain Zone you want to talk to people probably aren’t over certain affluence have a certain style have a certain daily habit and have a fence have a need of watching XYZ sort of 110 got this Shemaroome operates differently. We are essentially aiming to tap into the larger masses of India who who at this point of time our television audiences. There are otd audiences, okay. But we all know and all data and everything predicts that people will start consuming content on digital platforms during on tablets or whatever. He would have mobile. It’s already happening, you know, everybody’s claiming 300 million daily active users, etc, etc numbers. So it’s obviously a big number happening in that audience. So we are essentially trying to come into play and we are trying to build a sense of familiarity into the audience’s of what they use to as vision viewing we are making that bridge between television viewing to digital platform e so I would if you if you if you have maybe make a spectrum chart, I would Place Netflix as the extreme end and as on the other left hand, okay. So Netflix Amazon Prime would all come to sort of tight spiral model with it when you’re talking to a slightly more deformed audience who knows how to operate otd platforms who knows how to login do this do that Etc. The television base right now in India when they move to digital similar to what probably you need to.

Saurabh:  If you ask me who you talking to a cousin of mine who lives in a small town in Haryana who’s you know, who’s got internet connection, but he doesn’t know what to do with it. Are you couldn’t of that person? 

Rahul:  Yeah, so your cousin and Haryana has a smartphone as your printable with YouTube understands what’s app knows you knows what to do with the phone apart from telephony. Yeah. Money and the time to invest as he has the intent and wants to watch some sort of family content and that’s when Bollywood comes into play. So we essentially a Bollywood or area and so many put on our what do you see something you’re probably have. Oh, I know this one. Okay, I’ll let me just say it again or in whole world is a new film. We just come up less space. 

Try to play with that emotion, right Carlos. Yeah  and l like other OTT players. 

Saurabh:  You also get into the entire space wherein you will say that you know, we will commission these big bucks co-create a reason series for us which will be super and in fact video guys be the game is won

Rahul:   No No, so at this point of time, we’re not playing that game, you know, our strength actually is more around films. So not only Bollywood. We also have a lot of regional films which you focus on so Gujarati . Our the Marathi the library catalog which tomorrow has a diamond. I mean instead of you acquiring those you probably have these in system already reducing Good required which which gives us a big strength our existing content Bank of little more than four thousand films or seven thousand films actually gives us a good boost. But yeah, we have to acquire a lot of new content on a so unsure marui. We run a platform called Hollywood On every Friday we premiere. A Bollywood film or digital platform so that film has

We put this in for the first time to audiences and you know this could this could this may not be or you know, Salman Khan Blockbusters, but these are great films like say one day just is delivered by the pump here gone case for the first time for audiences as well on an ongoing basis and that we do across all our languages as well. We offer are know T getting this

Saurabh:  The next set of questions around Corona of coronavirus to tell me how Life changed since you know, we went into lockdown almost two months ago today. I think it is exactly two months since you locked down the entire country how has life changed for you and for Shabbat who has a business? 

Rahul:  Yeah. So yeah, I think there has been a significant impact on on how we operate as a business. There are there are within the company we have seen some businesses, which have seen a good Probably a good search which could be around say no OTT part of the core of the business or television as well as been a good search other business, which I have also seen not as much, you know, opportunities of growth because of the lockdown so and I wouldn’t I wouldn’t speak for the organization right now. It’ll be more my personal views at this stage. I think we know that this is not going to be forever is called the engine things. Want to be again back on track in some way or the other you know, so so we are still focusing on a bigger picture, you know, we are on a mission to sort of as I mentioned. We started about two and a half years ago to grow rapidly and and to grow in a big way and that’s not changing for us while we take a small pause right now. Well, we solve realign some some of our objectives Etc. That’s something that you’re focusing on and from a marketing point of view. If you asked me specifically, I think what But what my challenge right now is to see we re just we but it’s not too long ago that we started inducing consumer before name of facing businesses. So we did some understanding of what consumers think feel, you know, there there are tribution Etc. But that’s going to change a lot now post post the opening up. I think that’s what I’m focusing on right now is to what are the new consumer segments? Which emerge how do we sort of the apart in their lives. Now first this what are the new audience cohorts we have to you know, put in my otd, you know m is systems. Essentially the idea is that you know, the hopes and aspirations of how of consumers have changed of has obtained actually no, well. Yeah, we want to big big phase and that reflection of what it is is what I’m trying to sort of build right now he That is upin. 

Saurabh:  Obviously. You’ve been a curious marketeer use underserved consumers and you didn’t on Startup sizes. Well, if I told you that, you know Rahul you have to quit tomorrow in the next two months and start a new business. What would you do what kind of opportunities do you see getting created as part of this growing crisis around us? 

Rahul:  Okay. That’s why we  already. Do that by the way sort of we run a brand called mokta and Chip module any consideration a POC stage right now. It’s actually Bollywood style food is in our kitchen concept. We already do that.

Saurabh:  Is it already presented in office? 

Rahul:  Yeah, it’s a so it’s available right now in delivery for parts of bandra and a Santa Cruz and and Airy  it’s called Mukta Bai Shemaroo and you have some very interesting menu when you go into that and find things. 

Saurabh: How thought of this cool name?

Rahul:  Yeah. In again working with some really good gold mines of the agency front, but the other idea was to be distinctive and have you know, a Bollywood appeal in the name without so we don’t want to call it Bollywood Cafe. That’s too boring. Well, this has been working if you ask me as a business, what would I launched in distributing on? I don’t like doing And what spice out of space I will be. I will actually probably look at. You know entering the hospitality business right now, which is where I did start my career from I think it’s that’s changed. You know, that’s not going to be the same anymore because I think that’s the most infected industry. I would say and I think the way the current set-up of hospitality industry doesn’t fit with the revised mindsets people have all the way things have to operate so my bet would be to enter into Hotel business and Create business hotels across major metros in the country which which essentially take care of all the requirements. We have post coronavirus not only from a regulatory point of view, but from what the consumer is looking for part of you. What is what is what is happening is we all are putting these various levels of things to be done to dues at every step like social distancing. Seneties you’re here at cetera. What is the consumer thinking for Hospitality right now is very important to think of what can I offer him differently when he enters my hotel. Yeah as compared to other hotels who are just following guidelines right now to to run room business. That’s the space. I would look at. I don’t know if it’s I’m not really thought for this too. Well, but maybe if I do I’ll first Bounce It Off with you 

Saurabh:  I hope if I look at the business does not come back to me and tell me I tune Kya kida daal diya iske dimaag mai don’t want to be kind of person so obviously the marketeer if you must be reading a lot consuming a lot talking to other seniors know, you know other colleagues in the industry. So tell us some interesting branded initiative our marketing message that you’ve seen in the current times that you really like for Coronavirus or you know, spreading over something. 

Rahul:  Okay. Yeah. There are actually quite a big some really good work happening right now if you ask me. Okay by the way saurabh. Have you seen our really cool email signature? Shemaroo we’ve created this set of images which are called if email signatures were honest and it will say I send this email while making orbit if it were both counting kukor ki siti. I send this email while watching the entrance of the bench when she loves watching you’re watching Ramayan between the set of push-ups. They’re really cool as anything. You have a look nothing one language done. Well for me, I would say I think what they’ve done where is they have eight non-stop advertising. Amul They are one of the biggest Spenders right now in the in the advertising by even during the lockdown and I love the idea of bringing Mandy or retro ads with the ramayana and the Mahabharata. I think having that killed it for me. I think when they started bringing back some of their old as we stay plate. When the right Optical programming ideas were showing that was beautiful. I sort of it’s not the most obvious thing the marketeer you would actually bring in they connect with the audience about to the ads were beautiful. And I think that’s something we can and we’ll sort of keep enjoying for a long period When I was Amul continues to be advertising on a multilateral spend during the ramayana speak, which do the actions of yeah. They also brought back some of their the it also see my rules – Katie. 

Saurabh:  The Eros person Manav sethi Yeah so he also mention that he’s super inspired by the Amul story communication and I don’t know if something about OTT people and AMUL know what’s the connection here, but was the other preson who mentioned a lot about amul and you know what they do as a company.

Rahul:   Okay, I think probably because maybe, you know both Eros and Shemaroo was sort of very Indian Brands. I think a lot of our thoughts go to Indian brand. And immediately but they are one of the brands. I think what else who said, you know in in the in the competitive landscape in some other combinations  and the media industry overall, which something which I really liked was was a brand film which Sony put together. From amitab bachan to South rajnikat fans and put together beautiful which gave impact beautifully in this organizer marketeer will be like oh what can I do now I can’t do much but the brands who take and don’t stop I appreciate them. 

Saurabh:  So tell me gadgets do you use as an marketeer what apps do you use Wht is you technology going forward with digital tool? 

Rahul:   I don’t do it because I like doing it but One to tap into that consumer mindset, but I have an inherent liking for some some gadgets well as by PlayStation. 

And I don’t know do I have kids in our old enough to be gaming but I still like my sort of PlayStation as a console as my Gadget. I On the gadget front apart from that. I actually like my you know,  my Alexa Bose speaker where I get my updates from in the morning Etc and my and it’s it’s so super super efficient. I love that part of it. So those are two guys I love I think my my balls and my play station, of course, you know followed by Mac I would say In terms of apps which I which I use a lot of LinkedIn these days. I think I get a lot of information from LinkedIn I use in terms of productivity apps. Actually, I don’t use a lot I used to use some of them previously but I’ve discontinued using productivity apps right now. I actually like to Define my own set of productivity which which are sort of developed over the years and I do that myself now that’s not happening. A lot of banking is what I do in terms of apps online and and of course, you know some of the some of the really cool OTT consumption is a cabbage happened and followed by some dabbling in some apps like ad space. I’ll fate Etc to get some Fitness and mental healthier. 

Saurabh:  So last two last questions, can we if I told you to have to throw a marketing challenge to my listeners and these typically are people who are in their high schools. There are multiple  4-5 years of experience in marketing. Can you throw marketing challenges them like, you know a problem that they that is worth something something that is worth listening, you know thinking about?

Rahul:  yeah, I think you know, it’s a good challenging time for us to come up with the solutions some of these. I don’t know. I don’t know what my question would be if we were not in this situation right now. We honestly. Yeah, but actually because of the lockdown and the The don’t know why situation there’s a lot of a lot of short-term to medium to long-term challenges. We all have to think as marketers. One of the things I am personally dabbling with whether stages as I told, you know, we we launched we just launched the Hindi generate new channel like a in the full fledge and entertainment Channel. It has soaps and everything else. We launched in the lockdown on first of may. One of the biggest challenges facing right now is how do you Make consumers aware of your channel and how our channel is positioned. We are we are free to a channel. So we expect a lot of a consumption to happen from 3 or 4 or rural households in the absence of so, I am taking out for so my challenge to everybody who’s listening to this is takeout advertising opportunities of television radio and mobile. Okay. Just leave those three aside now else. Can I reach out to these consumers who are sitting probably in a rural town in the Indie Market HSM Market as we call it in the media thing follow. How do we communicate with them? Because previously we had opportunities of going and doing certain events certain code shows you could actually do, you know be part of some of the bigger. Forums being done in this rule or tear for down Etc and show your brand to be able and it was impactful. It was very impactful. All those things are gone right now starting from Cantor activities, too. And also the print option of reduced, you know over over in this situation, I hope you breach that I think the challenge is how do you and for me a lot of experience for a love for a brand comes when you actually see the brand as well in front of you do something with the brand so to historically lot of the lot of the channels what they do will take a celebrity from the show, you know, you were like a roar like a Roadshow cross E-markets and UP bring the fans closer to that celebrity or the channel and then bring affinity and viewers. She belonged impeded now, that’s not there. So what do you do as a marketeer what other options you can think of is what I’m dealing with right now and of course has to be cost effective. I pontic like technology of you know, I can’t take 5D technology into these hugely spread out rules markets or tearful markets has ended up there because that’s not gonna be possible. 

Saurabh:  Thats any way be the biggest challenge of people marketing right and in these markets because these are so so far. So spread across the head. What are you doing? You know, I think all those things as well with that complexity. 

Rahul:  That’s true. I know and you and I and saurabh I’m sure you know, all of us know that less than 40% of the entire consumption of goods and services products happen actually in the bigger cities. Most of it happens in these these smaller markets, you know, which exists and brands have to reach out to those set of You know population and customers and how will they do it now one channel was experience marketing the road shows Etc, which is now gone. So what are the other Alternatives which will emerge what it will watch it is

Saurabh:  super and so yeah, I think done with most of the questions. I have one question that I am curious about learning learning history test in unconventional ways in which to get inspired word marketing like I was talking to somebody 

getting a Burger King. So the gentleman said that you know mai tho bohat sari picture dekhta Hoon to understand, you know, how is villains and heroes in those movies communicate their message is and wants to live, you know, their teams and their needs so what are some unconventional ways in which you learn about marketing. 

Rahul:  So my a lot of my inspiration of how I feel, you know ideas and thoughts come to me. I actually probably never expressed it before but I look at a lot of social Fabric in way people operate in behave and for me social fabric essentially comes from social fabric filter. I look a deliberate tactic is his religion and within religion what sort of affinity you have towards either Almighty or God that sort of changes are all things the way you operate and behave and do. And the second part is the kind of content you consume.

Saurabh:  Hmm.

Rahul:   So films is obviously one part of it and it’s been proven, you know actually friends have been proven to be a big influencer in how Society talks behaves Etc. That’s what reflects that’s what it takes in your films also and their friends also hide the baby will behave in new things. So I actually look at a lot of content pieces Beyond films. I get a lot of inspiration from new sometimes if you ask me and I think why is the presenter putting this gives out, you know, what is it that people want to know about this news and a lot of ideas come to me that I deserved would be impossible audience segments. He’s trying to tap into like circular. Yeah, so religion and content is what I use as a filter which I observe Most  do it in a very scientific way if you ask me more of observation. 

Saurabh:  I mean, I would love to chat with you more. I think this is a podcast that we have here in we talked to like people for like three hours. I think we make a good case there. I do not know when and how that opportunity comes it. But let’s see what happens. But yeah, this is great fun now and he’s also a time. Do you want to like say everybody have a great day? 

Rahul:  Yeah, I think thank you. Saurabh for having me on this podcast as I My Confession. To you was it is my first podcast. Actually. I’ve never done a podcast before I did have a lot of fun and I’m really really now thinking what listener I was going to be you now is thinking of some of the points and put across and I hope I’ve really been able to add some value. If not a lot to you know, your professional and personal lives, I think. Thanks for that. Just the closing command from my end is I think in you know, as I mentioned earlier as well, everybody has equal potential and we all just have to find The Sweet Spot between finding what we like to do. And in doing that it doesn’t come easy to everybody and it takes some time it takes much longer than what we anticipate but I think the question continue and the day we find it we will we will all sort of love what we’re doing and when I hope to see more and more people doing such roles in their lives, that’s from me and I think a lot of thank you so much for putting together this way platform while I’ve expressed to you and spoken to you. I’ve learned a lot of things as well myself. 

So that’s something to really thank you for makes me sad weren’t the infiltrate. Thank you so much for this. It doesn’t totally deserve with us. 

Saurabh:  So that was Rahul Mishra from Shemaroo media. Hope you had a blast while listening to the conversation. Please do write in to us and tell us what can we do next from the marketing correct podcast after all we are a show for marketeers by market. You just heard the latest episode of the marketing connect podcast The show was brought to you by C4E and the podium.

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About Marketing Connect

In this podcast we get up close and personal with some of the most celebrated marketers in India.


Saurabh Garg is an entrepreneur, writer, and an adventurist. With The Podium, he wants to learn the method in the madness from other entrepreneurs, creators, and adventure junkies.


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