In this episode of Founder Thesis, Akshay Datt speaks with Ankit Garg, Founder of Wakefit, one of the largest home solutions companies in India today.
From failing miserably in his first venture to building a healthy, sustainable business that is set to clock in a revenue of 1000 crores, this is a story that chronicles how to optimize failure!
An alumnus of IIT Roorkee, Ankit’s first inning as an entrepreneur fell flat when a big MNC acquired his customer base. However, Ankit was not one to give up. By using his learnings coupled with careful experimentation, he created the D2C brand that is today competing against old-school furniture industry giants.
Tune in to this episode to hear Ankit’s phenomenal journey of building a resilient customer-obsessed business.
What you must not miss:-
- Early phase as an entrepreneur
- Turning point in life
- Inefficiency of market
- Ankit’s strategy playbook