In an individual’s lifetime, the majority of medical expenses are incurred on diagnosis, doctor consultation, medicines, etc. Kenko Health is aiming to build the country’s first Health Management Organisation (HMO)- a health insurance plan that focuses on overall patient wellness and preventive healthcare while keeping plan costs low. Listen on to know how Aniruddha, an ISB alumnus and insurance industry veteran, built this health check-up platform with almost no external funding!
- Convincing investors- the biggest challenge
- Financing healthcare expenses, not insuring
- Identifying target market
- Future roadmap