Aditya Save

“It is possible to disproportionately colour consumers’ opinion about yourself” – Aditya Save. 

A marketing mega mind Aditya has previously worked with big brands such as Shaadi.com, Marico & GSK where he’s held senior leadership positions. Having made his mark in the corporate world Aditya is now the co-founder of Agilio Labs – a startup studio that works with experts to launch innovative & successful startups. 

He calls himself a student of human behaviour & has a keen interest in how technology is helping scale brilliant ideas faster. Aditya Save is also an angel investor and has invested in and incubated ideas for about 8 years now.

This episode of the Founder Thesis show is a marketing masterclass with Aditya. Here are a few key takeaways:

  • An open and autonomous work culture encourages employees to take risks & achieve higher performance. 
  • The difference between risk & uncertainty.
  • How to create a distinctive brand image, in a market with several competitive & similar products. 
  • How to tap into consumers as a source of learning. 
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Aditya Save

About Founder Thesis

Candid conversations with some of the most celebrated startup founders of our nation. On Founder Thesis we are on mission to uncover the secrets to building a Unicorn!