Podcasting: A mainstream career?

First, a big thank you for trusting us!

As promised, we are back with our fortnightly newsletter where we share things around things that hold a special meaning in our lives. And thus, most things that we share are straight from the heart!

We are a network of podcasts and we exist because we want to inspire more people to plug into the digital audio medium and realize how it impacts their lives for good. Anyone on the Internet has free access to these digital audio files, called Podcasts.

And no we are not alone. The whole of India is binge-listening! Leveraging the “opportunity” presented by the global pandemic, people are increasingly using podcasts as their me-time thing!

The question we ask, is there a podcast revolution on the charts, or is it just another fad? 

So far, the future of the Indian audio industry truly seems to be promising with approx. 57.6 million monthly listeners already! And thus today, we talk about building a mainstream career in podcasting and let me tell you, you can start one with a closet and a smartphone. Oh, and yes, smart and relevant content. Something dear to your heart that you want to talk about and that you believe people would equally want to listen to.

The Podium.in

So yes, three things to get started: a closet, a smartphone, and your inspiration.

Let’s dig deeper!

1. Podcasting as a hobby

We all want to follow our deepest passions and make it big in the world. Right? So, when it comes to podcasting, you can simply start it as a hobby.

Pick a topic that drives you. And as you grow (of course after planning, plotting, and actioning consistently), this can become a legit full-time career. There are a lot of individual podcasters making (real!!) money with their podcast shows. Just like successful YouTubers, influencers, bloggers, freelance content creators, etc.

But hey, make sure you get up from the bed even if you don’t want to and Get that Work Done. It can take 150 episodes before you get the recognition or achieve the big goal. But you gotta keep at it! The listenership and fan base will subsequently soar. 

Over at Podium, on our flagship show, The Founder Thesis, we have launched 20 plus episodes so far and yet we are not up there on “those” charts 🙁

Starting-up or any creative process for that matter will test your patience time and again but it’s sure going to be worth it in the end and if not, well, it’s not yet the end.

The Podium.in
recording my first ever podcast…eeep

2. Create a Podcast you would love to listen to

When you are creating a podcast network or if you are an individual creator, the most common monetization strategies are advertising & sponsorships.

Memberships/subscriptions are another, where you can allow your subscribers to access premium content. There are host-read ads, branded content, and collaborations from where most of the revenue comes. But these things are secondary.

The foremost thing is to expose your listeners to quality content. Your content will take you places. Your listeners are smart, they wouldn’t want to waste time listening to crap. Hence, the content has to be your prime focus, make it interesting and authentic. 

Eventually, it shall grow into a sustainable business.

3. Tell a story 

Your listeners want to listen to raw, honest, and unfiltered conversations. Whatever niche you pick, share your story/experiences with the audience. Tell them how they can relate to you. Be yourself and make love with the art of telling a story. That’s where you stand out. What’s unique about you? What is it that you embrace? What was that one moment where you were so proud about something you did?

Include these elements in your show. Make it accessible to more and more people by giving it just that touch of your personality, of who you are and why you are so passionate about making that show.  Real and vulnerable conversations leave a long-lasting impact.

The Podium.in
stay authentic while designing your show 🙂

4. Diversification of the audience

Podcasts go mainstream. People from diverse backgrounds are listening to their favorite shows and there is a show for everyone. We have come a long way in the podcast ecosystem. Whatever your genre is, there is a show or two for you. Whatever mood you are in, you can plug into your personalized list of podcast shows.

Plus, our generation is much more aware and goal-oriented. We want to utilize our time doing something productive. At least, that’s what I look forward to doing in my spare time.

So, podcasts are here to stay. All we need is to spread more awareness and maybe introduce our parents and grandparents and aunts and uncles to the fascinating world of podcasting. Our podcast on Manto’s stories may be a good starting point for them!

5. Consumption of Audio Content

Not everyone has time to read content posts, but everyone has time to listen to podcasts. We all have chores to do, commute/exercise/strolling/doing laundry/cooking, and during these activities, people love to listen to podcasts.

There is a growing audience who consume hours of audio content daily and they want to listen to great podcasts. Unlike watching videos or reading blogs, your audience can listen to podcasts wherever they go. All they need is to plug in those headsets. It helps them continue to be engaged and entertained without straining their eyes. Podcasts are a simple way of making rich, meaningful bonds where your audience builds a lasting trust in you.  

Building the trust of your listeners is the root of flourishing in the long run.

We’ll see more podcast apps in the future, formats that appeal to wider audiences, and the content will trend towards mainstream tastes. We’ll continue to see the atomization of audio content i.e. repurposing content for different audiences. We already have content to meditate to, to brush our teeth to, to sleep to, commute to, to work out to, we can even learn a new language while sipping our coffee. It’s possible there will soon be a piece of content optimized for every part of our day. 

There is scope for everyone to bring out the best of their personalities to the digital audio streaming world of podcasts. Discover what you are good at, launch that podcast, and start your quest for a fulfilling creative journey! 

The times that we are in, podcasts can be recorded remotely.

In fact, if you have an idea and want to get started on your podcast, speak to our co-founder Saurabh on Twitter and he’d help you. As long as you buy him a coffee!

On that note, I will see you next time. 

Happy Podcasting! 

Gratitude and Regards,

Nikita, on behalf of thePodium.in team.

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Being (simply) woman.

The one for the women, by the women 🙂

A big big thank you for opening this email and welcome!

Here we go again.

This time, the letter is from The Podium’s women at work! Yay!

Now as the title suggests, one thing is obvious. If you are a woman, this is for you. But this is also for you if you are blessed with the beautiful feminine energy in your life! In this issue, we are celebrating women. Or shall I put it this way- “the essence of being a woman”. Simply woman. 

Allow me to go a bit off-topic, but I promise you will relate to this. We Indians get so excited about every little festivity and as a matter-of-fact, there are like 30 of these and there’s one almost every month! And we are experts at it – so much so that we need the silliest of excuse and you will find us celebrating, dancing, singing, and yelling (happy yelling!). Frankly, some of these festivals don’t even make sense but we, the jolly Indians, still wanna eat the lip-smacking, Indian mithais. Nothing can beat the Garma-garam Gulab Jamun with a tablespoon or two of rabri topping it! Yum!

Getting back on the track. Lemme talk about what it is like being simply a woman!

Commemorating the life of an ordinary woman.

Celebrating the uniqueness and differences alike.

Embracing the mood swings, the crankiness, the weirdness that comes with leading a normal woman’s life.

No, I am not talking about feminism or women empowerment, because I want this letter to reach the simple yet passionate heart of the woman next door. You might find this piece at a point in time when you really need to hear it said out loud from another woman.

So let’s get right into it.

“ A woman is like a vibrant cocktail. Let’s embrace every flavour she has to offer.”

1. This one’s for our Girlfriends (thank god for them .. *sigh*)!

A sister from another mother. We all have her. She is our go-to person when any major drama happens in life. Basically, she is that life jacket which helps us sail through the bad days. Someone who is always there to hand over those tissues, someone with whom we can cry like a child. Our girlfriends. Yes, an ordinary woman’s extraordinary asset. Wine or Dine, Weekend getaway, or a shopping spree, Netflixing, or long reading hours at a cafe, everything is flawless in her company.

You had an ugly fight with your boyfriend or that irritating relative passed a nasty remark (again!!!)? Our girlfriends are all ears, ready to hear us vent for hours. Thank God for them, seriously.

Enough of “Do ladkiyon ki Kabhi ban nahi Sakti” comments. Time to change the conversation and embrace sisterhood. Our sisters are our support systems, we laugh, we cry, we rant, we share our success as well as failure stories, we support, we have “healthy” discussions over wine, and this is what it is. This is how it has always been. Come rain or shine, we are always there when the other one needs us. These are female friendships. Missing your girlfriends much? The good news is… I have this heart-warming podcast for you on Girl friendships. So enjoy and set your spirits high!

2. One for the dear Aunties & Uncles (coz how on earth can they let us forget them)

Warning! Danger ahead! Uncles and aunties, beware! (no offense please)

Let me tell you about these uncles and aunties, who take so much interest in our lives. I mean, all their time (vella time) is spent on commenting on the kind of dresses we wear or the friends we hang out with. And man! They should become legit storytellers by now. I mean, how good are they at scripting our lives. A big round of applause for their ingenious imagination.

So how do I keep my calm in such situations?

The only way out is to put on those ear-blinders, focus on your goals, and accomplish what they never saw coming. And by no chance am I saying that your sole purpose has to be to prove THEM wrong. I am saying, Be unapologetic about your choices. Be you and do you!

That’s the secret to a woman’s glowing skin (Now you know .. *wink-wink*). She seizes the moment and doesn’t let others’ opinions affect her.

3. Hustle and Juggle

The leading lady in my life is my mum. She has given me the strength and confidence to handle things on my own. Being a single mother, she juggles work and house chores. She, I, and my younger brother live together in a metro-city. I have embraced living with her and I have learned the value of being an independent girl in this big world. This big world sometimes takes its toll on you, mentally and physically. But you have to get up the next day, refuel and restart.

“Girls have to go into the world and make up their own minds about things.”

Undaunted and self-sufficient. A woman has this indomitable capability to come back stronger than the previous time, to stand for her values and beliefs, to not settle for less. Then whether it’s finding that perfect apartment, a romantic partner, or the perfect pair of shoes she had been looking for.

We don’t want to settle for less, personally, or professionally.

We keep hustling and we keep juggling!

Here’s a recommendation on a series of episodes where we got talking with these female hustlers:

  1. From a Sous Chef to an AI Ninja
  2. Building Women’s Internet
  3. Revolutionizing Fashion Retail
  4. Making India Shop Smarter
  5. Challenging Traditions & Simplifying Languages

4. On overcoming our ugliest fears

Done this time and again, I just don’t get that adrenaline rush when things are easy and conventional. I would rather want it seemingly tough so there’s joy in chasing it. Well. We have to get out of that self-imposed cocoon to accomplish those badass goals. Unless we do, it is all an illusion.

Being uncomfortable means to let go of the fears that hold us back. Fear is like a mirage. An illusion that keeps us from focusing on the present moment and making the best out of it. When we allow our fears to overwhelm us, we often lose sight of our ultimate goal, our vision blurs out and we are trapped in a web of confusion.

Especially as women, we often face criticism from people around us commenting, “Arey ye toh ladki hai, ye kya business sambhalegi”, “Oh, a female driver!”, “25 saal ki ho Gayi hai, ab toh iske liye koi acha ladka dhundo Warna hath se nikal jayegi” “She is been on her phone all day, who is the guy she is talking with?”…….. And the list is very looooong.

“We gotta make sure our fears don’t become larger than our dreams.”

Time and again, a woman stands up for her rights, for what she deserves.

If you are seeking some motivation this weekend, I would like to recommend these inspiring books I have read over the past few years: The Diary Of a Young Girl- Anne FrankThe Story Of My Life- Hellen KellerHow to Be a Bawse- Lilly SinghBecoming- Michelle ObamaWhat I know for sure- Oprah Winfrey.

5. On shattering the status quo and smashing baseless societal norms (a toast to living life to the fullest)

I recently rode a bullet on my trip to Mussoorie. It was an enthralling experience, the lush greenery, and the insane scenic views were breathtaking and the best part was riding that freaking bike!!!! Ticking things off your dream bucket list is so fulfilling, it was like I was living to the fullest through every turn I took, every road I crossed, every person I met on my way, every pitstop, it all felt like a living dream. I still have many more experiences to live and miles to go before I sleep. But I would take this very moment to show gratitude, to feel grateful for the choices I made, and to pat myself on the back. Because All I have is now, my friend. The truth is now and everything else is mere hope.

Ladki kya bullet chalaegi, Woh Bhi pahadon par???

Well, as Aamir Khan said in one of his films“Maari chhoriya chhoro se kam hai ke”.

Women love surprises as well as surprising others. All we need to do is explore those unexplored territories and redefine the so-called set notions. Find what makes your heart full, go for wild adventures, and just simply be you. Shatter the glass ceilings and the baseless norms.

“We are not godlike, we are simply women living out loud in our own unique ways.”

Embracing our imperfect selves, laughing till our stomach hurts, working our asses off, nurturing our bonds and relationships. Yes, a woman has many versions to her, she is the woman in her sharp corporate attire and also someone who wears pyjamas as soon as she gets home, she is the woman you see at the gym and she is also someone savouring the festival mithais, she is a single mother and she is also someone who is allowed to feel loved herself, she is someone who seems to be a strong and self-sufficient woman and she is also someone craving for companionship in her life, She is weird, and dumb in front of people she is close to and she is also the smartest person in the conference room. You will encounter all these women at one point or the other through the passage of life. Remember to embrace every version of her.

Cheers to her!

And on that note, Here’s me, Nikita, signing off. I will see you next time! Meanwhile, Happy Halloween and hope you have a great weekend, you lovely people!

And yeah, don’t forget to share with us unfiltered stories of how you embrace the femininity in your life.

P.S.: Our co-founder, Akshay Datt has launched a new newsletter and podcast called ‘Japan Diaries with Akshay Datt’. Watch out for the latest insights about life in Japan, here!

That’s about it from my side. Hope you enjoyed this edition. We are much excited to hear from you. Do write in and let us know. Signing off for now.

Gratitude and Regards Nikita on behalf of thePodium.in team.